Digital Transformation

The Art of the Impossible podcast

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The Art of the Impossible podcast explores how you can leverage technology, processes, and people to make the impossible possible. Experts from the design and manufacturing world get together to discuss their perspectives on the challenges our industry faces, and share what they are doing to overcome them.


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  • Powering business through digital transformation

    In this episode, William Bridgman, Chairman at Warren Services, and Chris Greenough, CCO at SDE Technology share ideas about Digital Transformation and offer advice to those looking to start their own journey.

  • Creating the next generation of manufacturing leaders

    Join the conversation with Nick Hussey, CEO of The Manufacturer, and Jason Cole of Jonathan Lee Recruitment and learn how you can find the next generation of digitally empowered manufacturing leaders.

  • The challenge of innovation and the power to create

    Listen in as Matthew MacLennan, mechanical design engineer at Steve Vick International discusses what defines an innovative idea, and, more importantly, how to turn it into a business model.

  • Plugging the digital skills gap and building for tomorrow

    In this episode, we speak with Hobs Studio’s former 3D Tech Lead, Kadine James, and Managing Director of Hosokawa Micron, James Moore, about the digital skills gap in the design and manufacturing industry.

  • Education and industry working together

    Paul Perera, technology manager at myMaskFit, and Nicole Pellizzon, aeronautical engineer at Imperial College London discuss the transformational impact for why SMEs and universities should collaborate.

  • The future of supply chains

    In this episode, transport and manufacturing expert Rachel Eade MBE and Managing Director of Playdale Playgrounds Barry Leahey MBE discuss what resilience looks like while exploring the full makeup of the supply chain beyond widgets and services.

  • Making manufacturing personal

    In this episode, Dr Saeed Talebi, University of Birmingham, and Equitus Engineering Limited, Raam Shanker, talk about the cross-pollination of mass customization from the design and manufacturing industry into the construction industry.

  • Rethinking traditional value propositions

    Join Charlotte Horobin, regional director for Make UK, and Ralf H. Komor, from Komor Interim Management, who discuss keeping abreast of changes as companies are digitalizing at unprecedented rates.

  • Achieving more through automation

    We are joined by Jocelyn Cole, Goods Lift General Manager for Penny Hydraulics, and the University of Warwick’s Dr. Simon Leigh to try to understand if we’re taking too narrow a view on the topic of automation.

  • The race to sustainable manufacturing

    James Selka, CEO of the Manufacturing Technologies Association, and Denise Taylor, Director of Wylde Connections, discuss how companies can apply sustainability to the way we design, make and sell products.

  • Flexible thinking leads to flexible manufacturing

    While the Covid-19 pandemic has shown how quickly companies can shift, creating essential life-saving PPE equipment overnight, in today’s episode we get down to the nitty-gritty stuff around flexibility.

  • Customer experience vs customer service

    Asif Moghal welcomes Ilham Said, CEO and founder of Engineer 2 Engineer (E2E), and Richard Hagan, Managing Director of Crystal Doors to discuss the difference between customer experience and customer service.