Companies like Brewdog and Google are clearly doing something about offsetting their Carbon footprints. But how can more of us embrace the ideas of sustainability and apply them to the way we design, make and sell products? To discuss sustainability in this podcast’s episode, Asif Moghal welcomes James Selka, the CEO of the Manufacturing Technologies Association, and Denise Taylor, the director of Wylde Connections.
Sustainability is much broader than the very simple specific views that we might carry around in our minds. It's broad enough to include environmental, social, and financial considerations. A great way to accelerate the journey to sustainability is by having a company purpose that is fueled by the leader. SMEs, in particular, should take a look at ways to apply this way of thinking into their products and ignite their workforce around the sustainability mission. Consumers are more swayed by sustainable products than ever before. The best price on its own doesn't seem to be the deciding factor.
The podcast goes on to look at how the supply chain network globally has been impacted by covid. The pandemic has put a spotlight on the fragility of the supply chains. New technologies not only address that issue, but also makes companies more efficient in their processes, reducing waste, energy use, and so forth. Being sustainable is ultimately aligned with business objectives in the engineering manufacturing process.
