Rethinking traditional value propositions

 

Design and manufacturing companies are digitalizing and connecting at unprecedented rates. The idea of an always-on industry, constantly ready to respond to any opportunity with the same levels of agility has become the ultimate sector ‘Holy Grail’. Naturally, keeping abreast of such changes represents a challenge. However, if the current pandemic has shown us anything, it’s that it is possible to rethink traditional value propositions and apply them to new products, markets, and even business models, in timescales once thought of as impossible. But how do we get there? 

To explore this topic, Asif Moghal is joined by Charlotte Horobin, regional director across the Midlands and East for Make UK, and Ralf H. Komor, from Komor Interim Management. They talk about how realistic the idea of an always-on, digitally ready agile industry is; what successfully digitally transformed companies are doing that others are not; whether the changes we’ve seen are permanent; the challenges it represents to SMEs in particular, and how to overcome them. 

The key to attaining digital agility and transformation starts right at the top of any organization. It's the responsibility of the leadership to own it and drive it within their businesses. It requires an organization to step back, take a look at their own capabilities and translate them into the values these capabilities offer. Where else and how else could leaders apply that value? Perhaps in unique and differentiated ways. Get a team of people together - maybe these people are inside the business, or outside; partners, suppliers, or other customers. Surround yourself with people with the right levels of skills and perspectives, and be prepared to take a lot of small steps and do lots of corrections along the way.