Augmented reality, virtual reality, and mixed reality
Introducing immersive design
More than just cool technologies, augmented reality (AR), virtual reality (VR), and mixed reality (MR) are changing how we design, create, and experience everything from factories, buildings, and cars to training, learning, and entertainment.
Reshaping the world of design
AR, VR, and MR represent both a disruption and an opportunity for people who make things. Using these technologies, you can transform 2D designs into interactive, immersive digital models, giving context to your digital information.
A new platform for content creation
With immersive design, engineers, designers, and builders can quickly and easily turn their CAD data into interactive, real-time experiences. AR, VR, and MR let you navigate data-rich design environments, so you can make better-informed decisions and create compelling experiences.
How does AR, VR, and MR work?
AR adds digital elements to the real world and projects them onto your line of sight. Using AR, workers can view an overlay of 3D models and project information at a job site.
Use the 3ds Max Interactive VR engine to turn your design visualizations into interactive VR experiences.
Turn Revit models into an immersive experience in one click
3D virtual prototyping software for automotive design
Create data, apps, and experiences using cloud services, APIs, and SDKs
Make interactive 3D presentations and experience them via mobile device or VR
3D animation and modeling tools for indie game developers making PC, console, mobile and VR games.
Applications for immersive design
Designing in 3D helps you understand overall scale, view how design changes in real time, and experience your design as if it has already been built.
Eliminate expensive and time-consuming physical prototypes from the design review process by visualizing at scale in 3D.
Training and simulation
With VR, users can train in dangerous and complex environments, practicing their skills within the safety of a virtual world.
AR and VR can help you tell immersive and engaging stories about your design, product, or game. As you market your project, customers can give feedback in real time.
Remote systems control and analysis
With VR, you can remotely monitor, control, and analyze dangerous or inconveniently located systems from a safe environment.
Using BIM and VR in design
Starbucks Japan is creating VR content for its shops using Building Information Modeling (BIM) data distributed through Revit Live software. Revit files are converted into VR content, which can be used for presentations and information sharing.