Worldwide Sites

You have been detected as being from . Where applicable, you can see country-specific product information, offers, and pricing.

Change country/language X

  • United States

    We have redirected you to an equivalent page on your local site where you can see local pricing and promotions and purchase online.

    Stay on our U.S. site


Exhibits archive

Tesla Motors Model S

Company: Tesla Motors

Industry: Architecture, Engineering & Construction

Responding to the 2011 Los Angeles Auto Show Design Challenge, Mercedes-Benz created Biome, a concept car unlike anything else built from a lightweight biological material that is grown from a seed.

The age of the electric car

The Tesla Motors’ vision goes far beyond a need for clean speed. With the Model S sedan, the company is intent on nothing less than moving the world to electric transportation. Powered by more than 7,000 lithium-ion batteries, the Model S has no need for such standard equipment as exhaust pipes, thermal shielding against engine heat, or catalytic converters.

Starting point

Early artist drawings of the Tesla Model S reveal a dual penchant for efficient aerodynamics and maximal cargo space. The sloping lines and muscular back end conceal a functional hatchback and seating for 2 children.


Digital re-creations of the artists’ drawings enable exploration and analysis of the interior and exterior car concepts. Hand-drawn visions are now capable of being further developed, refined, and tested for real-world use.


Before physical prototypes are constructed, digital 3D renderings of the Model S enable designers and manufacturers to more precisely visualize their most sophisticated ideas.

The result

Chief designer Franz von Holzhausen describes the exterior of the Model S as having “powerful shoulders, backed up by the sinewy musculature of the front grille and rear wheels,” all translating into a powerful, efficient, and beautifully fluid look.