Success Story
Global Shopper Marketing (GSM) is a polish company that specilizes in retail marketing. They have a big portfolio of customers with one of them being Żywiec Group - 2nd biggest polish beer producer. By them, GSM was tasked with a job of reshaping the perception of non-alcoholic beers and standing out in a competitive market. The goal was not only to offer customers a diverse range of non-alcoholic beers but also to track new flavor trends and create an accessible space that wouldn't require extensive searching through store shelves.
The solution was the need to craft an innovative and captivating concept. In response to this challenge, Zone Zero was born. Thoughtfully designed display areas and unique refrigerator installations with LED lighting and the distinctive "zero" symbol on the doors created a new in-store space that set it apart from other Żywiec Group products.
Using the Sketchbook program, they managed to create a preliminary concept and outline of their 3D model. The final digital model was crafted in Autodesk 3ds Max software. The ideas from the conceptual sketches were brought to life seamlessly within the optimal environment of the Autodesk 3ds Max program. This enabled them to model the product with proper topology, utilizing the intuitive solutions offered by the tool. The 3D model, thus prepared, proved effortless to texture and allowed for the creation of a professional presentation in the form of product renders.
The project was a remarkable achievement. Leveraging the analysis of current trends and intensive brainstorming, the Zone Zero concept was developed. Through determination and careful selection of materials and technologies, they managed to turn the vision into reality. They achieved what was considered impossible: combined design, technology, and production to deliver an outcome even more impressive than the original visualization. The entire process, from the initial idea through technical development to the final production, was carried out by the Global Shopper Marketing team.
The Zone Zero story is an example of success in the realm of modern marketing. Through innovative thinking, dedication, and perseverance, a unique solution was created that not only met market needs but also stood out from the competition. This achievement demonstrates that through teamwork and determination, goals that initially seem unattainable can indeed be reached.
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Astonishing Visualisations and Animations of the Highest Skyscraper in EU by Luminance Studio
When HB Reavis company, an international provider of workspace approached us with a request to create visuals and animations promoting their literally biggest creation - the largest skyscraper Varso in the European Union - we knew it would be a demanding task. Our goal was to promote office spaces, in one of the most important construction investments in the capital of Poland. Basically, it was up to us to help create marketing materials to effectively sell the office space in the building. Located in the heart of Warsaw, Varso office building consists of 3 buildings: Two smaller office buildings Varso 1 and Varso 2 designed by HRA Architekci, where in addition to office space, we will also find public space with stores, restaurants and services. Particularly noteworthy is a huge lobby, where we can see planted trees creating a friendly, green space inside the building. Finally, the Varso Tower - a 310-metre dream of many designers and architects.
Sustainable Construction with BIM
At Salvage | Frame Group we mainly work on managing and improving the construction process and on building management. For this we use BIM technology in all dimensions. We use the 3D BIM model in the design process for full collaboration and interdisciplinary cooperation. For planning and management of the construction process we operate in BIM 4D, and for cost estimating we use BIM 5D.
Research and Testing in Łukasiewicz - Institute of Exploitation Technology
Łukasiewicz - Institute of Exploitation Technology in Radom was established in 1986 and is one of 32 institutes associated in the Łukasiewicz Research Network, the third largest research network in Europe. It employs over 4,500 scientists equipped with unique scientific and research equipment. The potential of Łukasiewicz is focused around four research areas: Health, Smart Mobility, Digital Transformation and Sustainable Economy and Energy. It provides compelling, complete and competitive technology solutions. It offers business a "challenge" system whereby within 15 days the entrepreneur receives a proposal for an effective implementation solution without incurring any costs associated with developing a research idea.
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