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Success Story

PROJECT NAME: ICD Brookfield Place (Iconic and elegant, a premium business address in the heart of Dubai’s financial district).
ICD Brookfield Place is a 53-story commercial office tower elegantly positioned alongside an expansive mixed-use podium structure, located in the heart of Dubai International Financial Centre (DIFC). Brewer Smith Brewer Group (BSBG) is providing lead consultancy and executive architecture services in delivering this highly complex development.
The tower takes the form of a sharp prismatic structure, orientated off-grid to capture environmental benefits. The minimalist elegance of the glass façade and subtle faceted skin changes appearance throughout the day as the sun moves across the sky.
Featuring a highly complex steel frame structure and one of the world’s largest basements with seven levels, ICD Brookfield Place required a sophisticated level of technical coordination to ensure alignment between consultants, contractors and the authorities.
Pre-existing conditions on site meant a number of large piles and foundations remained from a previous development, some of which were utilised for the project. This in itself is an intricate process that demands specialist task management and a precise attention to design detail.
The project is led by UAE’s award-winning design and executive architect with studios in Dubai, London and Riyadh. BSBG's international presence enables them to provide architectural and interior design, structural engineering and technical delivery solutions on projects across the world. We have been responsible for the design and delivery of some of the world’s standout architecture, and have become one of the most trusted names in architectural design and project delivery.
BSBG was keen to help their client's projects that run more smoothly and started looking into collaboration software. Since their designers already use Autodesk Revit for modeling, BIM Collaborate Pro was a natural choice.
“By taking advantage of BIM Collaborate Pro and the AEC Collection, we provide the best design and engineering options to our clients and communities, it becomes very easy for us to communicate with clients and partners. it's all possible when we’re all in the same cloud platform,” said Mark Vaughan - Associate-Technical Operations Manager at BSBG. “It is helpful to keep an eye on the overall process and follow-up of the ongoing issues during different stages of a project.”
Many of their designers use Revit in their projects, and the AEC Collection offers a wide selection of essential tools like Revit, Navisworks, and AutoCAD, all in one BIM package and makes them easy and fast to manage changes. These improved and streamlined processes enabled the BSBG designer teams to optimize their time and cost investment in several areas of the projects.
“Switching to the AEC toolset has greatly impacted our outcome. We are able to modify the existing designs with parametric capabilities. It is fantastic to work with the AEC toolset,” said Reagan Lu - Lead Architect, at BSBG.
Reduced risk and rework by 50%
BSBG developed the concept from an existing vision document provided by the client; performing multi-disciplinary services on the project, comprising architectural and interior design, lead consultancy, structural engineering, contract administration and construction supervision.
“I would highly recommend using the AEC toolset collection as this would give you the flexibility to think beyond three dimensions. Anyone using the AEC Collection can finish the project within a given time frame and within the available budget. There would be less waste of resources and transparency among the stakeholders,” said Kevin Harper - Senior Partner, at BSBG.
“Thanks to the multidisciplinary approach of BIM, it is possible to manage all our data and information related to the different project aspects with a single model. BSBG now plans to use BIM Collaborate Pro and the AEC Collection on all upcoming new projects.”
Project summary
Duration & delivery
Autodesk solutions
Services provided
Customer industry
CAD to BIM Transformation Journey
ZAD Studio, a Design Studio who creates and builds exceptional environments and specializes in the integration of Architecture, Interiors and Landscapes, required a collection of solutions which would enable the design team to deliver a range of services across architecture, master planning, urban design, and sustainable design. Their team of designers were spending a lot of time on rework and managing data. In addition to that, they had challenges in onsite and real-time coordination.
Implementation of Premium Subscription in Dubai Municipality
Dubai Municipality (DM) has many divisions like Building Permit, Heritage, Projects and Environmental departments where they deploy Autodesk solutions. The IT team had been facing challenges on providing access to the users as and when the demand emerged. The user tracking and the product usage were the two main parameters they were missing with the existing multi-user access. The need for critical support also increased at non-business hours due to the new normal of work experience.
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