Back to Profile

Contact partner

Success Story

CGI for Automotive Marketing

CGI for Automotive Marketing

Customer challenge

Artificial Reality is one of India's leading CGI, mixed, virtual and augmented reality companies. Prior to using new software solutions, Artificial Reality had to physically do a photoshoot of the featured car for any project and in case of any minor/major changes, the company had to reshoot the car which would involve significant cost and time. The challenge was to improve the cost effectiveness and timely delivery of their projects. The photoshoots had limitations of time and availability.

Project goals

Major project goals included the following: 1) Creating photorealistic imagery and animation films for Automotive OEMs in India. 2) Creating realistic background environments and sets at a cheaper cost than physical locations/sets. 3) Enabling seamless integration of CGI into physical live shot content. 4) Enabling timely project delivery management and a robust rendering pipeline.

Solution

The company is using the Autodesk 3ds Max solution for 3D asset creation and rendering outputs. 3ds Max has provided the company with the tools to develop a complex set of models that is required for car design projects. The accuracy and precision has established the company in the global marketplace.

Business outcome

"Rahul Commerce with its technical team has been our comprehensive Solution Provider. With their help, time and time again, they made us more comfortable to use the software as the versions progressed. As the technical aspect was covered, the overall revenue generation was inclusive." - Artificial Reality

Conclusion

"With the help of these software solutions as our key tools, we are now able to create photorealistic content in a quick turnaround time and at an effective cost. As an ongoing process, we established ourselves as one of the key service providers in this segment." - Artificial Reality

Project summary

    Duration & delivery

  • 365
  • 2021-07-21

    Autodesk solutions

  • 3ds Max

    Services provided

  • Design Visualization
  • Rendering & Animation

    Customer industry

  • Design
More success stories

One Girl Can

Team Adnet was approached by a renowned Studio and were given an opportunity to work for a noble and prestigious cause. The Brief was to create a CGI dormitory for a charitable project in Kenya for a group called 'One Girl Can'.

View

Kelloggs Advertisement Film

Getafixx was facing a specific challenge in this project. Apart from the graphic design of the product, there was information about the characters to be made for the film and no creative agency was involved for this. The customer also had additional requirements: to shoot the cereal bowl with real milk at high speed using a phantom camera and interacting computer-generated imagery (CGI) characters with the bowl.

View

By accessing and using Partner Finder, you acknowledge and agree to the following Additional Terms as referenced in the Website Terms of Use: (i) Partner Finder may be modified, updated, interrupted, limited, suspended, or discontinued at any time without notice or liability; (ii) any query or request for information regarding a specific provider or provider services may be forwarded to that provider, however Autodesk in its discretion may retain a record to conduct business analytics to improve Partner Finder and other Autodesk products and services; (iii) Autodesk has no obligation to enforce any terms on your behalf against another user; and (iv) any feedback you provide in connection with a provider, including ratings or reviews, is a non-confidential “Submission” as defined in the Website Terms of Use. You are advised to conduct your own independent analysis and assessment of any information provided by or though Partner Finder, including whether a selected provider is appropriate for your particular circumstances. Without limiting the Website Terms of Use, Autodesk does not warrant, endorse, guarantee, or assume responsibility for any service advertised or offered by a provider through Partner Finder or any hyperlinked website or service. Autodesk is not liable for the content of this site, or for the consequences of any actions you may take based on information provided by, or through, this site. You release Autodesk and its affiliates and subsidiaries from all liability arising from your use of Partner Finder, including any hyperlinked website, service, or content.

This page has been translated for your convenience using a machine translation service. Reasonable efforts have been made to provide an accurate translation; however, no automated translation is perfect nor is it intended to replace human translators. As a result, this translation may contain errors and inaccuracies. Autodesk provides no warranties, either express or implied, about the accuracy, reliability, or completeness of the machine translation and disclaims all liability for any losses or damages caused by, or resulting from your reliance on, this translation. The English version of this website is the official version.