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多様化するCM制作に最適な編集環境つくりのために
太陽企画株式会社様はTVCMをはじめとする、広告宣伝全般/コミュニケーションコンテンツの企画・制作に従事し、数多くの作品を生み出してきました。TVCMを中心としていた企業のCMの在り方は、ホームページや各種ソーシャルメディアの台頭に伴い、デジタル・インタラクティブコンテンツとしての動画コンテンツのニーズに変わりつつあります。多様化するアウトプットへの対応と、コンテンツ制作への要望の増加は製作費そのものに大きな影響をもたらしている課題がありました。
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