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Success Story

Smart Visualization for Residential Units Using 3ds Max

Smart Visualization for Residential Units Using 3ds Max

Customer challenge

Marakez is the leading mixed-used developer in Egypt, with an ever growing portfolio of commercial and residential projects including: Mall of Arabia, Mall of Tanta, Town Center, D5M, Mall of Mansoura, Aeon Towers, District Five and Mindhaus Offices. These projects have created a breadth of experience from a dynamic team of experienced and innovative Egyptian professionals. The Group is a multi-national conglomerate that focuses on five main sectors: fashion retail, shopping centers, F&B, entertainment and hotels. They are using Autodesk 3ds Max to visualize their units for their customers but they were looking for reskilling the way that the customer sees their unit before purchasing it.

Project goals

Marakez wanted to use 3ds Max with its all new tools and features so that they are able to visualize and present the units to their customer in a better way and with higher quality. Additionally, they wanted the knowledge spread time to be the least possible.

Solution

KHEBRAT, as an Autodesk Solution Provider and Gold partner, helped them by providing the required resources and training to achieve their goal. Marakez has been offered all the technical support they needed throughout the training process which included transformation to the architectural Revit models into lovely to see 3ds Max models.

Business outcome

The company used Autodesk 3ds Max in a much better way which saved them a lot of time in producing images and persuading customers to purchase their units. The accurate 3D detailed models help them a lot in internal/external discussions and presentations which increases the efficiency of many departments in the company.

Conclusion

Marakez now are able to use 3ds Max with its full capacity, tools and features, saving them a lot of time and producing very high quality models. Now they have a better visualization experience for persuading their customers, and whenever we are visiting them we become more than happy to see the models.

Project summary

    Duration & delivery

  • 15
  • 2021-10-26

    Autodesk solutions

  • 3ds Max

    Services provided

  • User Workshops & Community
  • Technical Support
  • Product Training

    Customer industry

  • Media & Entertainment
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