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Success Story

Award-winning Studio Maximized their Profitability by Partnering with Creative Tools

Award-winning Studio Maximized their Profitability by Partnering with Creative Tools

Customer challenge

An award-winning studio specializing in character animation for advertising, reached out to Creative Tools to optimize their license pool. As they had many projects coming up, they recognized a need to enhance their tools for an extended period ahead, to future-proof their pipeline and continue to deliver professional, high-quality animations. Creative Tools made sure to deliver the most cost-effective solution and license model for their specific needs.

Project goals

The studio turned to Creative Tools with the goal of gaining the most cost-effective solution and long-term access to the tools they required. They wanted to maximize the studio's profitability and ensure that production continued uninterrupted. To increase the chances of recruiting skilled staff in the future, it was important for them to choose tools with a large user base that are considered industry standard.

Solution

Creative Tools reviewed the studio’s current license pool as well as their future needs. Based on the review, we presented the most cost-effective solution according to their long-term needs. We also offered a financing solution to spread the licensing costs optimally over three years. Autodesk Maya was the obvious choice for the studio, as it is considered to be the industry standard tool for animators. They use Maya for asset production, modeling, texturing, rigging and animation. We helped to ensure that their transition from a previous version of Maya to the latest went smoothly without production interruptions. They also use ShotGrid to manage their projects and improve collaboration within the team.

Business outcome

In an industry that is constantly evolving with new trends, it is important to have access to the right tools and the latest versions to continue to be current and deliver what clients want. By transitioning from an older version of Maya, to the latest one, they could utilize all the latest features available to speed up their workflow. And with access to the most cost-effective license models for their needs, the studio maximized its profitability. Using ShotGrid before the pandemic Covid-19 hit turned out to be very beneficial, as it allowed the team to continue to collaborate smoothly despite restrictions and staff working from home.

Conclusion

With optimized software licenses, and access to a full range of animation and visualization tools, the studio was able to streamline their projects and continue to deliver high-quality character animations to satisfied clients. The studio was very happy with the collaboration with Creative Tools, and especially appreciated our expertise in licensing models and optimization.

Project summary

    Duration & delivery

  • 5
  • 2021-06-01

    Autodesk solutions

  • Maya
  • ShotGrid
  • Shotgun

    Services provided

  • Technical Support
  • Product Activation & Onboarding
  • Software Asset Management & Usage

    Customer industry

  • Film & TV
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