Vanessa Bertollini, Autodesk senior industry marketing manager, sees three important trends shaping the AEC industry as rapid digitalization continues. The first is productization, a process by which manufacturing techniques are applied to the construction process. That means asking: what bespoke components can we standardize, make in a factory, and use over and over again? The second trend is digital collaboration—moving to the cloud and working from anywhere with teams remotely connected to a single source of truth. The last trend is managing data to realize better outcomes. By staying up to speed with these trends and possibilities, we can help to ensure a resilient and sustainable future for all.
About the speaker
Vanessa Bertollini is a senior industry marketing manager for AEC thought leadership at Autodesk. She has also worked for a national general contractor driving their regional marketing strategy.
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