The Future of Toy Design and Manufacturing: Embracing Sustainability with Autodesk Fusion

Selin Cinemre Selin Cinemre May 22, 2024

5 min read

Explore the rise of eco-friendly toys, the role of Autodesk Fusion in sustainable toy design and manufacturing, and the educational impact of such toys.

In a world increasingly conscious of environmental impact, the toy industry is undergoing a transformative shift. Consumers are now more concious than ever of the materials used to make the toys they purchase for their children, and this awareness is influencing their buying decisions. As a result, toy manufacturers are responding to this demand by prioritizing eco-friendly and sustainable materials in their production processes.

Autodesk Fusion stands at the heart of this change, revolutionizing the design and production of toys. This article will explore the role of Fusion in toy making, the rise of eco-friendly toys, and how manufacturers are adapting to consumers’ increasing prioritization of environmental impact in their buying decisions.


Harnessing the power of Fusion in toy design and manufacturing

The toy industry is a vibrant space characterized by creativity, innovation, and rapid product cycles. Autodesk Fusion has proven to be instrumental in navigating this dynamic landscape. It’s a robust design and manufacturing software that streamlines the entire product development process. A prime example of its application is in the creation of Moose Toys’ highly successful Magic Mixies toy line.

Fusion is an all-in-one CAD, CAM, CAE, and PCB software that facilitates seamless collaboration between teams, allowing them to transform initial high-level concepts into working prototypes within a matter of months. In the case of Magic Mixies, this rapid design process was crucial. The Moose Toys team was able to complete the design and manufacturing of the first Magic Mixies within just 18 months, even amidst the challenges of the pandemic.

The software’s cloud-based platform enables real-time collaboration and shared access to the latest design versions across global teams. This feature was a game-changer for Moose Toys, with teams based in Australia, Hong Kong, the UK, and the U.S. This centralized approach removes the barriers of geographical boundaries and time zones, fostering efficient and cohesive workflow.

Transforming ideas into reality with advanced prototyping

Once the initial design reviews are complete, the engineering team utilizes Fusion as their playground to work on prototyping. This phase involves the proof-of-concept for both mechanical and electronic functions. Fusion allows the team to design all the internals of the toy in-house, using a combination of workshop tools, an electronics lab, and 3D printers.


Fusion comes equipped with a suite of tools that allow designers to create detailed and accurate 3D models of their toys, simulate their functionality, and test them under a variety of conditions. This is particularly crucial for toys like Magic Mixies, which combine soft goods with hardware, posing unique design and engineering challenges.

Enhancing design integrity with Fusion’s simulation features

Fusion’s simulation features provide invaluable insight into how a toy will perform under real-world conditions. The software allows designers to experiment with different parameters and observe how a component behaves under varied conditions. The engineering department of Moose Toys utilized these features extensively during the development of Magic Mixies, with the ability to access stress mapping, temperature mapping, and more to assess design integrity.

The use of Fusion in the toy manufacturing industry exemplifies how advanced design software can boost productivity, foster innovation, and streamline the product development process. In the hands of creative and forward-thinking teams like Moose Toys, Fusion is more than just a design tool – it’s a gateway to bringing magical experiences to life.

The rise of eco-friendly toys

The toy industry has recently seen a significant shift towards more sustainable production. Enhanced environmental awareness and the pressing need to reduce plastic waste primarily drives this change, becoming more prominent in consumer choices. Currently nearly 80% of all toys end up in the landfills, the ocean or incinerators and account for 6% of all landfill plastics. 

A prime example of this shift is seen in the transformation of plastic Barbie dolls. Once made primarily from non-recycled plastics, they are now being reimagined using recycled materials. This sustainable approach is being adopted by various toy manufacturers, who are recognizing the importance of reducing their ecological footprint.

Eco-conscious designs in sustainable toy manufacturing

The significance of sustainable practices in toy manufacturing is becoming increasingly evident as both consumers and manufacturers emphasize ecological responsibility. Recent surveys underscore this trend. A Consumer Sustainability Survey conducted by Blue Yonder revealed that 78% of consumers consider sustainability very or somewhat important when making purchases or choosing a retailer. Additionally, The Toy Association’s survey found that 45% of parents under the age of 40 consider a toy’s environmental impact when purchasing items for play.

Responding to this consumer demand, manufacturers are integrating recycled and eco-friendly materials into their production processes. This approach not only transforms waste into high-quality, enduring toys — thereby reducing the need for frequent replacements — but also caters to the growing consumer demand for toys that instill environmental consciousness in children.

Autodesk Fusion software plays a crucial role in the sustainable transformation of the toy industry. Far more than just a tool, Fusion is a comprehensive platform that provides manufacturers with the ability to design, prototype, and fabricate toys using a wide array of materials, including those that are recycled. With its advanced simulation capabilities, Fusion allows manufacturers to anticipate and adjust a product’s environmental impact right from the design phase, further promoting sustainability in toy production. Fusion is not simply a piece of software; it acts as an agent of change, aiding the toy industry in its substantial adoption and integration of sustainable practice

Educational impact of sustainable toys

Toys manufactured from recycled materials not only contribute to environmental conservation but also serve as educational aids. They teach children about the significance of recycling, waste reduction, and making responsible consumer choices, fostering a sense of environmental stewardship from a young age.

According to Autodesk’s Sustainability Insight report, 97% of organizations, including toy manufacturers, are enhancing their sustainability efforts. Tools like Fusion are instrumental in this endeavor, allowing manufacturers to analyze various factors pre-construction that impact energy consumption and material waste, thereby promoting more sustainable production processes.

The rising demand for eco-friendly toys, the commitment of manufacturers to utilize sustainable materials, and the application of advanced tools like Autodesk Fusion, together indicate a positive shift towards sustainability in the toy manufacturing industry. This transformation extends beyond environmental benefits; it also educates the younger generation on the importance of sustainability, demonstrating that being mindful of our environmental footprint can be both fun and educational.

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