This interactive class will demonstrate the importance of the discovery process at the beginning of any visualization or video project. After an introduction to the key elements of the discovery phase, the class attendees will collaborate to develop a set of questions to ask during discovery that will achieve the best results and reveal the single most important message to tell. Working in small groups, the class will then compete with each other to find the most compelling story in several scenarios based on typical client requests.
- Understand the importance of the discovery process in creating successful stories
- Learn how to lead the discussion with your client and ask the right questions of your client
- Discover a process for getting the right information from the client to identify the story
- Recognize the importance of listening to what is learned during discovery
John Higgs is the founder and president of Corgan MediaLab. He has honed his studio’s craft over the past 20-plus years, and now the Lab is recognized as a regional leader in the field of architectural visualization. He has produced animations for a variety of architectural projects, ranging from international airports, office complexes, data centers, transit projects, and hospitals. Higgs has also worked in the broadcast, film, interactive, music, and video game industries for clients such as Adidas, Hyundai Motor Company, Dell, Mountain Dew by Pepsico, Atari, Nokia Networks; JPMorgan Chase Bank. While under his leadership, Corgan MediaLab has been honored with numerous awards and has been featured in many publications. Higgs has spoken at Autodesk University for several years and at other conferences on the topics of technology and storytelling. He has also served on the advisory board at Full Sail University and acted as a visiting instructor at Texas Tech University for a graduate-level animation course
Brandon Carmichael leads a team of highly skilled individuals to produce cinematic narratives and documentaries on a broad range of topics. He leads motion creative services, which span storytelling, broadcast, marketing narratives, and documentary shorts. His creative solutions utilize traditional filmmaking, 2D/3D motion design and animation, and virtual reality Environments.