In the world of architectural visualization, pretty pictures are no longer sufficient. The expectations of our clients—including architects, developers and real estate marketing agencies—are driven by those of their main audiences: end-users and decision-makers who are accustomed to being captivated by content that not only looks compelling, but also connects with them on an emotional level. Whether communicating the vision for a large mixed-use master plan or capturing the intricacies of material and detail in a private residence, the story behind each pixel is essential. In this talk we will delve into the art of developing and pitching creative with particular focus on architectural visualization. We will offer a look at how Neoscape, Inc., has been developing creative for both still imagery and film for the past 20 years. Following this, we will open up a general discussion on the value of creative, sources of inspiration, clients’ needs, and much more.
- Learn how to develop a creative brief and understand why you need one
- Learn how to understand your audiences and their trigger points
- Discover where (and when) to seek inspiration
- Learn how to prepare and present a creative pitch
As chief creative officer of Neoscape, Inc., Rodrigo Lopez assumes creative leadership across the Boston and New York studios and serves as a steward for the Neoscape brand. He has been with Neoscape since 2000, and he spearheads Neoscape’s commitment to visionary creative and inspired innovation, guiding the studio’s teams for 3D, film, design, and interactive as they craft branded experiences for the built environment. A leader in his field, Rodrigo is a frequent speaker at industry events. He recently served as a panelist for NAIOP’s Millennial House Hunt event, led a talk entitled “Why Stories Matter” for Boston Design Week 2015, and discussed the value of branded visual experiences at this year’s d2 Conference. Rodrigo’s passion for storytelling and film extends well beyond the doors of Neoscape’s studio. He is currently writing, directing, and producing a feature-length film, At Dawn, a dystopian coming-of-age tale. Rodrigo earned a bachelor of science in architecture from the New Jersey Institute of Technology.