Aishwarya Balamukundan
Explore how AI in Autodesk Fusion helps consumer product companies accelerate development, cut costs, and improve manufacturability.
Speed, adaptability, and precision are non-negotiables in today’s consumer product landscape. Buyers are more value-driven, and less brand-loyal than ever. Product portfolios are expanding, customization is expected, and sustainability is non-negotiable. For organizations that must deliver innovation under pressure, the question isn’t whether to adopt AI – it’s how fast.
Elevate your design and manufacturing processes with Autodesk Fusion
With AI-powered tools embedded across the design and manufacturing workflow, Fusion helps organizations accelerate development, reduce cost, and improve product-market fit—without adding complexity.
Why AI for product development?
Consumer product companies are facing a convergence of pressures:
- Shifting demographics: 75% of consumers in emerging markets are aged 15–34, with Gen Z driving demand for smart, health-conscious, and sustainable products.
- Declining brand loyalty: Post-pandemic, only 50% of consumers remain loyal to their original brand.
- Value-driven purchasing: 59% of consumers say they’ll switch brands if sustainability isn’t prioritized.
These trends are forcing companies to rethink how they design, develop, and deliver products. The ability to respond quickly to changing preferences, while maintaining quality and manufacturabilityis now a strategic imperative.
Fragmented workflows are holding teams back
Most organizations operate across a fragmented value chain: ideation, concept development, engineering, manufacturing, marketing, and external partners. Each phase demands specialized tools and skills, but few platforms connect them effectively.
This disconnect leads to:
- Delayed collaboration between design and engineering
- Reduced confidence in manufacturability
- Inefficient communication across stakeholders
Fusion addresses these gaps by integrating AI into a unified platform—enabling faster iteration, smarter decision-making, and seamless collaboration.
AI in Fusion drives measurable outcomes
AI technology in Fusion helps automates tasks, enhances productivity, or improves decision quality. These capabilities are designed to help teams do more with less—without compromising control or creativity.
Here’s how Fusion’s AI tools deliver value:
- Project Salvador: Move from concept to geometry faster, reduce time spent on manual visualization and rapidly explore a variety of product aesthetics.
- Generate visual references from simple text prompts
- Explore design variations based on existing 3D models
- Enhance sketch creation with AI-optimized image prompts
- Automated modeling: Reduce manual modeling time and iterate faster with the ability to generate manufacturable 3D geometry based on user-defined constraints.
- Connect preserved geometry while avoiding interference zones
- Produce functional parts ready for prototyping or production
- Available in all commercial Fusion licenses—no extensions required
- Auto-constrain: Lessen the time spent on manual constraint definition, and improve design quality by automatically applying geometric constraints to 2D sketches.
- Ensure consistency and precision across designs
- Speed up sketch refinement and solid modeling
- Ideal for repetitive tasks and collaborative workflows
- Generative design: Balance innovation with manufacturability by optimizing geometry based on performance requirements and manufacturing methods.
- Explore multiple design outcomes with real-world feasibility
- Improve production confidence by simulating constraints early
- Reduce redesigns and accelerate time-to-market
- Automated drawings: Handoff designs to manufacturing faster and ensure alignment across engineering and product teams by streamlining technical documentation with minimal input.
- Generate dimensioned views, annotations, and callouts automatically
- Improve accuracy and standardization across teams
- Reduce time spent on detailing and communication
Built on responsible innovation
Autodesk leads the industry in AI research for CAD, with over 90 published papers. AI capabilities in Fusion are backed by Autodesk’s Trusted AI initiative, which ensures transparency, ethical development, and responsible data usage.
AI transparency cards are available to help teams understand how each tool works, what data it uses, and how it supports decision-making. This commitment to responsible innovation helps organizations adopt AI with confidence.
AI in Fusion: Designed for strategic impact
AI tools in Fusion are not experimental—they’re operational. They’re designed to help solution buyers and product leaders:
- Accelerate development cycles
- Improve product-market fit
- Reduce cost and complexity
- Enhance cross-functional collaboration
- Scale customization and personalization
Whether you’re building smart appliances, health-focused wearables, or sustainable packaging, Fusion provides the intelligence, integration, and agility needed to compete in today’s market.
Fusion isn’t just a design tool—it’s the solution for modern product innovation.
For more information on how AI in Fusion can transform your product development process, check out this on-demand webinar.