Generative Design: A Year in Review and A Fresh Start

Mike Smell January 27, 2020 3 min read

To start off the new year, I thought I would take the time to do a quick review of what we accomplished in 2019 and share some perspective on how we have seen users successfully jump into generative design.

In 2019, our engineering teams were hard at work making generative design in Fusion 360 a class-leading solution for design exploration. From ease of use improvements, to support for a wide array of manufacturing methods, to decision making tools that include cost insight, no stone was left unturned to ensure our users have a toolset that gives them the best opportunity to produce high performance, cost-effective and innovative designs to solve complex engineering challenges.

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Top 10 Accomplishments in 2019

One of the most exciting accomplishments from the list above was our free month of Generative Design promotion. As we watched our customers grow in success throughout 2019, we wanted to show a token of appreciation and give everyone an opportunity to learn and experience generative design firsthand. Through partnerships with Nvidia and AWS, we were able to offer free generative design computations from Nov 18 to Dec 31.

During this promotion, we saw many of you try generative design for the first time, have great success and test the limits of our capabilities. Our social media outlets were buzzing with #fusion360 and #generativedesign and our compute resources were as busy as ever.

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It was awesome to see the excitement in the community for generative design. We want to thank our sponsors and everyone who joined us in this promotion with the hope that you will continue using generative design as part of your design process to change the way you bring products to market.

A New Year Brings New Opportunities

To help you all get started with generative design in 2020, we put together a few guidelines on how to best identify use cases for the technology.

Identifying Use Cases

When it comes to identifying use cases, there are a few things that stand out that users often struggle with.

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generative design

If you still have questions about getting started with generative design, please contact us at

We look forward to seeing all your accomplishments with generative design in 2020.

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