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Virtual Reality plus Mixed Reality: The Evolution of Storytelling to Story Living
Industry Talk    LO-ME02
Solomon Rogers
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Description

Solomon Rogers will use REWIND:VR case studies to show the sort of work that is currently being commissioned and utilised—from architectural design and development to Rolls-Royce’s new Vision vehicles, BBC’s International Space Station Space Walk, and the launch of Nike’s new Soccer Team kit. You may remember the early, overhyped virtual-reality (VR) attempts of the mid 1990s that were expensive and unable to deliver a truly immersive experience—and in many cases, just left people feeling nauseous. This is the year where VR truly becomes a viable consumer product. So, what's changed in the past 20 years? Sol Rogers, CEO and founder of REWIND:VR, will look at the developments—from technology and platforms to smartphones and appetite for the medium. VR is no longer just a marketing gimmick. It's a serious industry predicted to have 170 million active users by 2018.

Key Learnings

  • Learn about virtual reality
  • Learn about augmented reality
  • Learn about merged reality
  • Learn about future technology

Speakers

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Solomon Rogers
Solomon Rogers is the Founder and CEO of REWIND, the VR content studio behind international award winning work such as the BBC's Home: A VR Spacewalk, Björk's NotGet VR, Red Bull Air Race VR and the acclaimed launch title Project Falcon for the FOVE eye-tracking VR headset. Solomon was a University of Hertfordshire Senior Lecturer for 15 years in Digital Animation, VFX & Emerging Technology, writing four Degrees, two Masters and supervising PHDs during his time there. He is a BAFTA VR Advisory Group Executive, an advisor and board member to globally recognised conferences including Autodesk University, FMX.de, Develop:VR, MIPCOM and MIPTV. Solomon also co-founded the nonprofit initiative VRTogether.org, designed to create VR for good, and founded the UK's most popular VR meetup, VRLO. He was recognised as one of the digital industry’s brightest stars in the BIMA HOT 100 in 2016, and is a well known and respected VR evangelist.
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