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Storytelling Through Composition: The Keys to Effective Client Communication
Panel    AV11979
Ludovick Michaud
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, Brandon Carmichael
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+ 2 co-speakers
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Description

More and more architectural studios are tasked with delivering renderings as part of their communications with their clients. These renderings have become powerful and important tools to help clients understand the vision for their projects and to help approve the major milestones during the design process. Understanding how to compose an image to convey the desired message has become increasingly important. Understanding the basic rules of composition and how to engage the viewer using composition is the foundation of successful communication. Our class will teach storytelling through composition and will capitalize on the team’s design skills to create compelling visual communication tools that will enable class attendees to be more efficient and effective in their communications with their clients.

Key Learnings

  • Learn the importance of discovering the purpose for the image (communicating the “Why”)
  • Discover camera basics that help illustrate the story
  • Learn how to identify good compositions and understand their basic guidelines and rules
  • Discover the difference and importance of visual accuracy versus physical accuracy

Speakers

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With over 20 years of experience, Ludo Michaud has spent most of his career in the creation of visual effects for televisions and film. He has worked on over 8 features films, well over 1,000 commercials, countless game trailers, and even 3D rides. He’s a mentor for the Visual Effects Society, he built training books/tools for Softimage|XSI, taught seminars at Gnomon School of Visual Effects, and is a member of the advisory board of a few of the community colleges around Dallas, Texas, and he has consulted for University of Texas at Dallas on curriculum. He joined Corgan MediaLab to help elevate their 3D/FX department for visualization and he’s now vice president within the firm. Michaud keeps elevating the studio through new techniques and new tools, as well as helping find the right material for the group and teaching through the firm’s internal college program. In addition, Michaud teaches for the NAD (National Animation Design University) around the country, starting new programs to teach visual effects.
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Brandon Carmichael leads a team of highly skilled individuals to produce cinematic narratives and documentaries on a broad range of topics. He leads motion creative services, which span storytelling, broadcast, marketing narratives, and documentary shorts. His creative solutions utilize traditional filmmaking, 2D/3D motion design and animation, and virtual reality Environments.
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Chad Speas is the Design Applications Manager for Corgan Associates Inc., a leading architecture and design firm with deep technical expertise and a reputation for great service. Consistently ranked as one of the top 10 architecture firms in the United States, we listen to our clients and transform their insights into structures and spaces that inspire, inform, and innovate. He received his bachelor’s degree in Environmental Design from Texas A&M University. He is a registered architect in Texas and Arizona and has been practicing architecture for nearly 17 years. Chad’s primary focus at Corgan is development and implementation of the education and training program for design applications, as well as providing BIM related expertise to projects across the firm. He is a Certified Revit Professional and has been using Autodesk, Inc., products for well over a decade, most recently overseeing the firm’s transition of project work to A360 Team and Collaboration for Revit.
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John Higgs is the founder and president of Corgan MediaLab. He has honed his studio’s craft over the past 20-plus years, and now the Lab is recognized as a regional leader in the field of architectural visualization. He has produced animations for a variety of architectural projects, ranging from international airports, office complexes, data centers, transit projects, and hospitals. Higgs has also worked in the broadcast, film, interactive, music, and video game industries for clients such as Adidas, Hyundai Motor Company, Dell, Mountain Dew by Pepsico, Atari, Nokia Networks; JPMorgan Chase Bank. While under his leadership, Corgan MediaLab has been honored with numerous awards and has been featured in many publications. Higgs has spoken at Autodesk University for several years and at other conferences on the topics of technology and storytelling. He has also served on the advisory board at Full Sail University and acted as a visiting instructor at Texas Tech University for a graduate-level animation course
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