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The Innovator’s Paradox: Avoid Defining Success to Ensure Success

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    How would you rate your company’s ability to adopt alternative delivery methods or advance design application tools? If claiming proficient in the implementation of “game changing” new tools/workflows meant that 80% of all active projects adopted them, would you still feel as successful?

    Key Learnings

    • Acknowledge the problem: What recent new tools and workflows have made an impact on your entire studio or firm?
    • Learn how to establish the argument your firm needs to hear—it's not "us," it's our culture—and identify what needs to change
    • Learn about three examples of game-changing solutions and their false adoption by our industry
    • Learn how to establish a method/template of defining and qualifying success covering all project types