In this panel we will interview multiple firms who have had custom software solutions created for them and their firm. We will look at some of the reasons that drove them to create custom tools, whether it was for a competitive edge, the desire to make their Autodesk products that much better, or for the sheer love of innovation and pushing the limits. We will get a good perspective on some of their challenges, lessons learned through their experiences, and if they would consider embarking on this journey again. The panel will consist of architecture, engineering, construction, and manufacturing professionals. Most of them are innovators and intrapreneurs, who is a person who disrupts an industry from within the walls of their own company. If you have ever cared about innovation, and wondered what it's like to build your own product, this class is for you!