AU Class
AU Class
class - AU

Finding the Story in a Forest of Ideas

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    This interactive class will demonstrate the importance of the discovery process at the beginning of any visualization or video project. After an introduction to the key elements of the discovery phase, the class attendees will collaborate to develop a set of questions to ask during discovery that will achieve the best results and reveal the single most important message to tell. Working in small groups, the class will then compete with each other to find the most compelling story in several scenarios based on typical client requests.

    Key Learnings

    • Discover the importance of the discovery process in creating successful stories
    • Learn how to lead the discussion with your client and ask the right questions of your client
    • Discover a process for getting the right information from the client to identify the story
    • Discover the importance of listening to what is learned during discovery