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Industry Talk    AS122119
Design Visualization: Beyond the Tools
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Description

In this class, we'll discuss how advancement in 3D visualization tools has brought to the forefront vision and creativity. The architectural 3D visualization industry is close to 25 years old. What is the nexus between the technical activity and the art making that is the end purpose of visualization? I would like to suggest that the greater the advancement of technical tools, the more the achievement of "realism" has become a commodity-and the more creativity has become the key asset that 3D visualizers are purveying.

Key Learnings

  • Consider the way technical innovation leads to creative exploration
  • Consider the possibilities that the future holds
  • Understand examples from the journey that took me to this realization
  • Understand the development of the architectural visualization industry

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