rX9emavw1XbDBkfX4xMDoxOjBrO-I4W8
VFX Workflows for Architectural Visualization
Industry talk    DV23157
Paul Nicholls
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Description

This class is intended for architectural visualizers and visual-effects artists alike. It aims to demonstrate Factory Fifteen’s unique position between these 2 industries by showcasing 2 projects—a proof-of-concept science-fiction drama, and a film showcasing a stadium for the 2022 FIFA World Cup. Attendees will learn how Factory Fifteen’s work in film has cross-pollinated the firm’s work with architects, creating new digital workflows and sensibilities toward “selling architecture.” As well as providing an overview, the speaker will go in detail into the filming and 3D post-production (using 3ds Max software and V-Ray) of one hero shot from each project, as well as illustrating planning and execution at every stage. The first shot involves the design, build, and animation of a mechanical robot and its integration into film footage. Shot 2 involves an elaborate time-lapse sequence over 8 years within a World Cup stadium, from tournament mode to legacy mode, dramatically replacing footage with an evolving digital sequence that leads us to the year 2030. This session features 3ds Max.

Key Learnings

  • Learn to adopt film and VFX workflows into architectural visualization
  • Gain insights into advanced custom-lighting setups within 3ds Max and V-Ray
  • Learn how to control gigantic scene files within 3ds Max
  • Learn the value of preproduction to make the most of your budget and location shoot time

Speakers

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Paul Nicholls lives and works in London. He trained in architecture and animation at both Oxford Brookes University and University College London. He has worked for many of London's top architecture studios, including Glenn Howells Architects and Allies and Morrison, as well as smaller firms like Moxon Architects. In 2011 Paul co-founded Factory Fifteen Ltd, a film and design studio based in London. He was recognized for his architecture and design work in 2007, selected as one of the top architecture students in the country. Paul's creative animations have been seen the world over, notably being short-listed to the last 4 in the 2012 Vimeo awards for his technological vision, “Somewhere.” Paul is now a founding creative director of Factory Fifteen and is actively involved in the design and direction of all of the Factory Fifteen projects. Recently Paul co-directed an ambitious live action / VFX music video for The Bug, and co-directed a Factory Fifteen short, Chupan Chupai.
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