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Lecture    BO2365-2013
How to Promote Your BIM Work to Drive New Business
Ut_HKthATH4eww8X4xMDoxOjBrO-I4W8
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Description

This class covers how BIM and VDC managers can use blogging and social media to get the word out about their firm's best, most groundbreaking BIM work. BIM blogger Jeff Yoders, a contributor to Building Design + Construction and Architectural Products magazines discusses how to get traffic, share best practices, and connect with the larger BIM blogger community. Jeff mentions some of the great BIM blogs out there, such as Laura Handler's (bim)x (Laura is director of VDC at Tocci Building Cos.) and DesignReform (CASE's blog site), and of course, Lynn Allen's Blog.

Key Learnings

  • Describe best practices for BIM blogging/social media sharing
  • Use basic blogging tools such as WordPress® and Blogger™
  • Connect with the BIM blogger community to publicize projects
  • Describe what to do and what not to do when managing everyday traffic and crisis situations involving blogs and social media

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