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Augmented Reality: Enabling Technology for the Studio of the Future
Industry Talk    AT12172
Brian Pene
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, John Schrag
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Description

Augmented reality—or supplementing real-life experiences with computer-generated images (think Google Glasses)—is a rapidly evolving market. A recent study released by CCS Insight predicts that the augmented-reality hardware market alone will reach $4 billion by 2018. As design studios consider how they can become more inventive and effective in the future, augmented reality is definitely playing a role as they consider how to blur the lines between physical and digital prototypes. In this class Brian Pene, director of emerging technology at the office of the CTO at Autodesk, Inc., shares insights into the trends and new technology that his team is researching and involved with. Specifically, Brian will talk about the new types of both input and display interfaces that have recently become available, as well as the possibilities with interactive real-time 3D experiences. He’ll also talk about how you can apply this technology to design problems of particular concern to automotive design, such as the improvement of perceived quality.

Key Learnings

  • Discover new types of input interfaces
  • Discover new types of display interfaces
  • Discover the possibilities with interactive real-time 3D experiences
  • Learn how to use augmented reality for improved perceived quality

Speakers

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Brian Pene is director of emerging technology for the office of the CTO and has been with Autodesk, Inc., for more than 14 years, working in a variety of roles from senior product designer, customer solutions expert, and technology evangelist. His current role explores the intersection of emerging technologies and market trends to provide Autodesk with potential directions for innovative Design, Business, and Technology Solutions. Brian has more than 15 years of professional design and software engineering experience with research and projects, including applications in augmented and mixed reality, real-time 3D visualization and simulation, virtual worlds, games-based learning tools, algorithmic design, and data visualization. For all his job responsibilities at Autodesk, Brian believes that technology is just a tool—something that helps us get to where we need to go quickly and with more options to make better-informed decisions.
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 John Schrag
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Maker, Gamer, Biker, traveler, father of 3 and a Sr. Product Manager @ Autodesk for Inventor
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