This lecture will be an entertaining and exhaustive behind-the-scenes look at the way DBOX created an entire marketing campaign for the tallest residential tower in the western hemisphere. Starting with the naming of 432 Park Avenue, we will look at how a brand position grows to inform every aspect of a creative process. We will examine branding, visualization, film, interactive, casting, advertising, film direction, architectural photography, fashion photography, aerial photography, and music composition. The lecture will touch on the process of every step, examining how conceptual sketches evolve into successful final-marketing weapons. While the lecture will visit almost every creative discipline at DBOX, we will reserve considerable detail for the visualization, concept, and film work of 432 Park Avenue. This session features 3ds Max. AIA Approved

We'll discuss visualization in virtual reality (VR) using large city data sets to plan, design, and market developments. Topics will include documenting cities through photogrammetry and how to utilize real-time city models in planning and design review. Using our highly detailed 3D model of San Francisco, we'll demonstrate the power of VR technology with a series of experiences at different phases of the project lifecycle. We'll showcase use scenarios for city planning, communicating, and marketing of hotel, commercial, and condominium development. This is not a step-by-step guide to creating VR experiences. We'll walk you through the streets of rapidly developing San Francisco neighborhoods. You should expect to gain a basic understanding of unique solutions possible for common challenges that developers and architects face.

Do you know VRED software? It is primarily used by the automotive industry for 3D visualization, virtual prototyping, and CGI (computer-generated imagery) production. But can this tool be used with Autodesk, Inc.’s, Media & Entertainment packages or be integrated into your current CGI pipeline? In this lesson, Lukas Faeth, product manager for VRED, will show you how to combine both worlds to create the most compelling imagery through virtual photography.

Alstom uses VRED Professional software to produce high-quality imagery for project communication, as well as real-time-experiences production for design reviews and communication movies, enabling a single-visualization digital mockup. Meanwhile, Alstom also needs to make sure its designs reach a broader population that includes external teams and individuals, and from this perspective, the communication production workflow is provided by Stingray game engine. This talk will describe the collaboration between Alstom and Autodesk, Inc., to build a VRED data workflow that capitalizes on Stingray game engine as an output source for their designs, consequently extending the reach of their project communication capabilities. This session features VRED Professional and Autodesk Stingray.

Join us for an insightful session with Gonzalo Navarro, exploring strategies for selling the most-luxurious projects worldwide. Drawing from ARX Creative’s expertise in architectural visualization, this talk will delve into how photorealistic renderings, immersive animations, and tailored storytelling can elevate luxury real estate marketing. Learn how to captivate high-end buyers by showcasing properties with precision and creativity, one visionary project at a time.

All join around and mingle fine, open up SketchBook® Designer software and start your design. More join in and dance in line, move to AutoCAD® P&ID software, it is design time. All come around and move to AutoCAD® Plant 3D software, let's get our model into the groove. Oh, back up and grab equipment, it's on to Inventor® software to get some detail. Do-Si-Do around your Revit® Structure software, or AutoCAD® Structural Detailing will detail your structure. Pull it all together now and watch out for collisions, Navisworks® Manage software will find 'em for you. Now it's time to make it pretty—sales and marketing, your turn to play. Showcase® software for pictures, or 3ds Max® software for motion pictures.

Become more effective with Showcase software and bring your presentation to the next level. This class covers advanced topics as well as tips and tricks with Showcase. If you are a beginner user, be prepared for a class that is fast paced and created for intermediate to advanced users. Come and learn Showcase directly from the Autodesk technical marketing manager.

Over the past few years Virtual Reality has gained popularity amongst AEC professionals especially Architects. By the growth of devices such as Microsoft HoloLens, Mixed Reality is becoming a new trend in the industry because it enables the user to have interaction with reality as well.

This session is for people who want to see some of the practical applications of this technology.We will showcase the HoloLens Apps that were developed at Baker Triangle Prefab and how we are currently using and planning to use this technology in design review, visualization, manufacturing, quality control and marketing. This session features Microsoft HoloLens.

I’ve had over 22 years of experience running a successful profitable company and I’ve experienced 3 major market crashes, so I know that staying in business is very challenging. Without the proper planning and know-how, most businesses will not survive. Talented artists create most companies in our industry. Unfortunately most will struggle and go out of business because of their lack of business knowledge. In my roundtable I would like to address some key items most companies will experience along the way, including business planning; marketing; how to be profitable; when to say no; and expanding markets. We will also discuss defining your company/industry; growing a company and how to structure that growth; developing client relationships; and knowing what to expect during key milestones in your business and how to react and plan for them. I have always said, “I may have the best renderers in the industry, but it’s my business knowledge that will keep my company going.”

How do we define our roles as visualization artists in the process of creating high-end quality marketing images? Who controls the image? How do you create a productive and inspired process when different design disciplines want to push their own ideas? It's the architect's building, the developer's money, the interior designer's space, the graphic designer's brand-and they all want to push that upon the visualizer's image. How do we as an industry keep control of our work while still working with and within the bounds of the other disciplines involved, while keeping everyone happy with the process and the outcome?

Autodesk Platform Services is the industry-leading design-and-make platform as a service, making available to external developers and businesses the same technology used by Autodesk's SaaS solutions. This class will focus on industry trends, technology insights, and business strategies maximizing Autodesk Platform Services to accelerate the success of your product. This class will help developers, customers, and business partners maximize all the tools and resources that Autodesk provides to make sure that your products that are built on top of Autodesk Platform Services are as successful as possible. These include tools and resources to help you learn and use Autodesk Platform Services. And we'll cover how to improve product awareness, marketing, sales, and more. We'll also include information about industry trends that we are seeing, and we'll look at several case studies to help you see how products in multiple industries have become successful using Autodesk Platform Services.

Over the last several years virtual reality, augmented reality and mixed reality have really taken hold within the visualization and AEC fields, but the future of this technology and how it evolves are far from set in stone.The speed at which developments in software and hardware are happening make this one of the most exciting and challenging technologies of the last several decades. In this panel, we will discuss the current state of the XR (x Reality i.e VR, AR, MR etc)industry, strategies for keeping up with the latest advancements, balancing creativity and technology through storytelling, collaborative design, new technologies that could help our industry in marketing and design, how to find the right people to manage XR projects and much more.Join us for this open talk about the future of XR and how it will change the industry.

Dara Treseder, Chief Marketing & Commercial Officer at Autodesk, joins Digital Builder Podcast to discuss the 2025 Autodesk Design & Make Report. This spotlight on construction surveyed 3,500 industry leaders and experts from 28 countries. The report provides a pulse on how industry pros are navigating today’s construction landscape and the role of technology in their strategies.

"This class will walk through the process developed by Autodesk with Steelcase to visualize individual product, settings (products grouped together) and co-design of product. This process can provide both standard visuals and virtual reality visuals in multiple locations around the globe simultaneously. This works just like multi gaming where users can interact both with each other as well as with objects/products in the virtual space.

This process can be used to augment the product design process bringing product to market faster with fewer prototypes and less shipping and travel. This process can also be used to assist in complex marketing and selling where complex product needs to be displayed to multiple audiences simultaneously. (Joint AU/Forge DevCon class)."

Autodesk VRED 3D visualisation software supports design exploration, communication, virtual prototyping, photography, and sales configurator solutions. The software enables users to quickly transform digital design data into compelling, high-fidelity images, animations, and real-time presentations, which can be consumed on desktop or through full-scale presentation environments or web/mobile displays. It's useful for efficiently exploring and validating digital designs for informed decision making and the creation of compelling design imagery for enterprise-wide presentations, alongside marketing communications. This instructional demo introduces VRED software to new users within automotive, industrial/product design, engineering, visualisation, and digital marketing. Starting from the initial data import, we will guide you through the process of achieving a detailed design review and configurator for presentations. Along the way, we will discuss materials, camera, lights, shadows, configuring variants, and more.

Learn to take your conceptual designs beyond the marketing image through to fabrication. This class describes the solution that we implemented for one of our clients recently where we took an Autodesk Revit conceptual mass to fabrication using Autodesk® Inventor® software. The class will demonstrate the workflow developed to take us from the design brief (a marketing image and five sections), into the conceptual massing environment in Revit software. Here we defined, panelized, and optimized the façade design before coordinating with the proposed steelwork design. This coordinated design was then taken into Inventor to create the fabrication detail necessary for automated fabrication and delivery to site. The final stage of this workflow saw the panels transferred back into Revit to coordinate and design the final supporting bracketry. This class showcases the workflow from Revit to Inventor and back again and highlights the benefits of adaptive components and massing tools to realize your designs.

This round-table discussion covers the business of being an independent business owner. Discover from the experiences of others that there's more to a successful business than just being good at what you do. We will discuss topics relating to the type of business you should form, as well as to marketing and advertising, financing, and paying yourself. Many freelance designers are very skilled engineers and artists; this course takes an approach that keeps that in mind. You will learn about community resources and online tools that make managing your business easier so you can focus on your clients.

This roundtable discussion focuses on topics around freelancing and running your own small business. Discover from the experience of others that there's more than just being good at what you do. This discussion covers the business of being an independent business owner. We address topics relating to what type of business you should form, marketing and advertising, financing, and paying yourself. Many freelance designers are very skilled engineers and artists. This session takes an approach that keeps that in mind. Learn about community resources and online tools that make managing your business easier so you can focus on your clients.

There is a rapidly emerging market for net-zero and positive energy design and construction in the home building industry. Learn how to use Revit software and Insight 360 software along with external research sources to create trustworthy energy and solar simulations or net-zero design. Including real-world case studies and software demonstrations, this class will teach you how to utilize your simulation results in conjunction with cost-benefit analysis in determining the most economical path to zero energy, balancing energy-reduction measures with energy production. You will learn architectural methods of integrating photovoltaic (PV) panels into home design, as well as successful methods of marketing and financing net-zero and positive energy homes. You will see demonstrations and examples of Revit software techniques for design and visualization of integrated solar. This class will empower you with the knowledge and confidence to design, build, and sell net-zero and positive energy homes to an emerging market. This session features Revit, Collaboration for Revit, and Revit Architecture. AIA Approved

Designers, BIM managers, facility managers, project managers, subcontractors, and marketing engineers are frequently asked to share data, but are not sure about the process. Typically this task should also be done by the beginning CAD user or BIM user who is looking to move ahead to become an advanced user. Come to this roundtable for a discussion on best practices for sharing information.