I’ve had over 22 years of experience running a successful profitable company and I’ve experienced 3 major market crashes, so I know that staying in business is very challenging. Without the proper planning and know-how, most businesses will not survive. Talented artists create most companies in our industry. Unfortunately most will struggle and go out of business because of their lack of business knowledge. In my roundtable I would like to address some key items most companies will experience along the way, including business planning; marketing; how to be profitable; when to say no; and expanding markets. We will also discuss defining your company/industry; growing a company and how to structure that growth; developing client relationships; and knowing what to expect during key milestones in your business and how to react and plan for them. I have always said, “I may have the best renderers in the industry, but it’s my business knowledge that will keep my company going.”
- Learn how to run a successful business
- Learn about business growth and planning
- Learn about profitability
- Learn about marketing
Robert Masulis is considered one of the originators of the architectural visualization field. As a licensed architect and graduate of the University of Illinois, he spent several years as the lead architect for various national clients and firms, founding RM Design Studio in 1994. The company has since flourished into a nationally and internationally recognized leader in the field of architectural rendering and virtual reality. Robert has continued to be an active member with the American Institute of Architects (AIA), National Association of Home Builders (NAHB), and American Society for Healthcare Engineering (ASHE) as a frequent speaker and industry panel expert. His achievements, along with RM Design Studio's, have been featured in Crain’s New York Business, Chicago Sun-Times, Chicago Tribune, Builder magazine, and various other building industry publications. His expertise and abilities have been sought out by the City of Chicago, NAHB, and the 2016 Olympic committee, among others.