mHWlC06dq7xFE9ZH4xMDoxOjBrO-I4W8
Industry talk    DV22740
Positioning and Marketing a Skyscraper—432 Park Avenue
mHWlC06dq7xFE9ZH4xMDoxOjBrO-I4W8
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Description

This lecture will be an entertaining and exhaustive behind-the-scenes look at the way DBOX created an entire marketing campaign for the tallest residential tower in the western hemisphere. Starting with the naming of 432 Park Avenue, we will look at how a brand position grows to inform every aspect of a creative process. We will examine branding, visualization, film, interactive, casting, advertising, film direction, architectural photography, fashion photography, aerial photography, and music composition. The lecture will touch on the process of every step, examining how conceptual sketches evolve into successful final-marketing weapons. While the lecture will visit almost every creative discipline at DBOX, we will reserve considerable detail for the visualization, concept, and film work of 432 Park Avenue. This session features 3ds Max. AIA Approved

Key Learnings

  • Learn about the creative process
  • Learn about attention to detail
  • Learn about consistency of visual messaging
  • Learn how to connect with your target market

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