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Industry Talk    AE128221
IKEA VR, AR, MR and Meatballs
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Description

In this session, IKEA will present the challenges of a retailer taking their first steps into virtual reality (VR), augmented reality (AR), and mixed reality (MR). We'll look at how high-quality, photographic, computer graphic renderings are created for IKEA's printed and online productions in large volumes, and comprise the base for the VR/AR/MR efforts. And we'll even learn how meatballs fit into the equation. Get to know what kinds of challenges the firm currently faces, and where it's going in the next 10-15 years. You'll get a close-up look at how IKEA is embracing the future of VR/AR/MR with open arms, with the creation of IKEA Digital Lab-a space to experiment, innovate, and build on these technologies.

Key Learnings

  • Understand the steps taken in computer graphics that makes it possible to start with VR, AR, and MR
  • See how a big company can take early steps into VR, AR, and MR
  • Learn about what the industry still struggles with and what needs to be solved
  • Learn how IKEA works with new digital technologies

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