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Industry Talk    AS124464
The Conceptual Design Process framework: from the raw idea to the digital model
Paolo Galli
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, Fouad Khalil
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Description

The class will guide attendees to understand the principles and aim of the Conceptual Design Process developed for White Architects, and the benefits that Autodesk technology and services can bring. White Architects needed to identify design intent in conceptual architecture stages, including energy efficiency. They wanted to use Autodesk applications to efficiently identify the design intent and, at the same time, to be able to re-use the digital models in later design processes. Autodesk has worked with them to define the best processes and tools to achieve their objectives, defining a consistent framework that allows White architects to use the framework as a fluid and flexible tool for facing this early stage design and to use the digital models downstream to accomplish with more advanced phases of the project lifecycle.

Key Learnings

  • Understand the specific features and challenges of the conceptual design stage
  • Identify the design intent and the related set of scenarios
  • Use a conceptual model to perform energy analysis
  • Configure the conceptual design phase using the developed framework

Speakers

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I'm an architect based in Rome (Italy), with 15 years of experience in BIM; I started working for Autodesk in 2005 as an Autodesk Authorized Consultant and finally I joined the Company in 2012 as a member of Autodesk Consulting, on the EMEA BIM Transformation Team. I'm experienced on BIM transformation and implementations, Revit guru and enthusiast; I put many energies on shaping an architectural oriented set of services, taking advantage of Autodesk applications with the BIM approach adding a bit of "out of the box" thinking. I had the opportunity to develop a framework to approach the Conceptual Design Process, involving a number of Autodesk tools and driving the adoption by means the definition of a set of consistent processes and best practices. During my spare time I still continue dealing with BIM (I'm an enthusiast, you know), playing basketball, driving my motorbike and strumming my ukulele.
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Fouad is now VP at GA Studio- prior to that he was a practicing architect at White Arkitekter's Linköping office where he also served as Creative Director.He spends much of his time focusing on the areas of building technology and performance, particularly as they relate to sustainability, energy performance and analysis and facade design.These areas are intimately tied in to use of the technology toolset and the use and implementation of these tools and the relationship to design methodology is another area of active interest as well.
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