YHFEIHl74AKin3VH4xMDoxOjBrO-I4W8
Instructional Demo    AV11967
Building an Island a Stone at a Time: Storytelling for an Airport Design Competition
John Higgs
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, Brandon Carmichael
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Description

This class will illustrate the storytelling process undertaken for a recent international airport design competition in Dalian, China, and the critical role storytelling played in the firm’s competition submittal. The class will demonstrate how a variety of media was used to create an inspiring video that set the firm’s submittal apart from its competition. We will explore each phase of the project, starting with discovery and storyboards. Then we will move into a discussion of production for both live and CG elements, and we’ll end with compositing and editing. We will explain why key decisions were made and when they were made to get the best results. The audience will gain an understanding for each part of the process by seeing real-world examples and behind-the-scenes footage during each phase. Finally, we will share successes and lessons learned from our experience working with 2 Design and Production Teams that were on opposite sides of the world and 14 hours apart.

Key Learnings

  • Discover the storytelling case study of the Dalian, China, Airport Design Competition
  • Gain knowledge of the workflow and process for creating a complex video with a variety of media
  • Discover how different styles can enhance messaging and best utilize precious time
  • Discover how different styles can enhance messaging and best utilize precious time

Speakers

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John Higgs is the founder and president of Corgan MediaLab. He has honed his studio’s craft over the past 20-plus years, and now the Lab is recognized as a regional leader in the field of architectural visualization. He has produced animations for a variety of architectural projects, ranging from international airports, office complexes, data centers, transit projects, and hospitals. Higgs has also worked in the broadcast, film, interactive, music, and video game industries for clients such as Adidas, Hyundai Motor Company, Dell, Mountain Dew by Pepsico, Atari, Nokia Networks; JPMorgan Chase Bank. While under his leadership, Corgan MediaLab has been honored with numerous awards and has been featured in many publications. Higgs has spoken at Autodesk University for several years and at other conferences on the topics of technology and storytelling. He has also served on the advisory board at Full Sail University and acted as a visiting instructor at Texas Tech University for a graduate-level animation course
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Brandon Carmichael leads a team of highly skilled individuals to produce cinematic narratives and documentaries on a broad range of topics. He leads motion creative services, which span storytelling, broadcast, marketing narratives, and documentary shorts. His creative solutions utilize traditional filmmaking, 2D/3D motion design and animation, and virtual reality Environments.
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With over 20 years of experience, Ludo Michaud has spent most of his career in the creation of visual effects for televisions and film. He has worked on over 8 features films, well over 1,000 commercials, countless game trailers, and even 3D rides. He’s a mentor for the Visual Effects Society, he built training books/tools for Softimage|XSI, taught seminars at Gnomon School of Visual Effects, and is a member of the advisory board of a few of the community colleges around Dallas, Texas, and he has consulted for University of Texas at Dallas on curriculum. He joined Corgan MediaLab to help elevate their 3D/FX department for visualization and he’s now vice president within the firm. Michaud keeps elevating the studio through new techniques and new tools, as well as helping find the right material for the group and teaching through the firm’s internal college program. In addition, Michaud teaches for the NAD (National Animation Design University) around the country, starting new programs to teach visual effects.
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