AU Class
AU Class
class - AU

Building an Island a Stone at a Time: Storytelling for an Airport Design Competition

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    Description

    This class will illustrate the storytelling process undertaken for a recent international airport design competition in Dalian, China, and the critical role storytelling played in the firm’s competition submittal. The class will demonstrate how a variety of media was used to create an inspiring video that set the firm’s submittal apart from its competition. We will explore each phase of the project, starting with discovery and storyboards. Then we will move into a discussion of production for both live and CG elements, and we’ll end with compositing and editing. We will explain why key decisions were made and when they were made to get the best results. The audience will gain an understanding for each part of the process by seeing real-world examples and behind-the-scenes footage during each phase. Finally, we will share successes and lessons learned from our experience working with 2 Design and Production Teams that were on opposite sides of the world and 14 hours apart.

    Key Learnings

    • Discover the storytelling case study of the Dalian, China, Airport Design Competition
    • Gain knowledge of the workflow and process for creating a complex video with a variety of media
    • Discover how different styles can enhance messaging and best utilize precious time
    • Discover how different styles can enhance messaging and best utilize precious time

    Tags

    Product
    3ds Max
    Maya
    Industries
    Architecture
    MEP engineering
    Structural engineering
    Film and TV
    Media and entertainment
    Topics
    Digital Artist
    FX Supervisor
    Art Director
    Visualization
    Storytelling
    Design
    Storyboarding
    Airports
    CAD Management & IT