AU Class
AU Class
class - AU

BIM as a Business Versus BIM as a Process

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    During this roundtable, we will try to come up with definitions for both Building Information Modeling (BIM) as a business and BIM as a process. What goes into both philosophies, and how do they differ? Are there benefits to any particular sector of the architecture, engineering, and construction (AEC) industry regarding ways of thinking? And, finally, is there a realistic way to have both different philosophies coexist? As a starting point, and only a starting point, here are 2 high-level definitions to help you pick your side in this debate. BIM as a business is focused on the big picture, driven by the return on investment (ROI) of BIM, always looking to jump on board with the latest and great technologies, and concerned with what’s best for the firm first, BIM second. BIM as a process is focused on the process of day-to-day production, on the improvement of ROI by refined and standardized processes, and on using the best technology available that has been tested and proven to increase production—and the needs of BIM are seen as equal to the needs of the firm. AIA Approved

    Key Learnings

    • Discover what BIM as a business is
    • Learn what BIM is as a process
    • Discuss whether both philosophies can coexist at the same time (in the same firm)
    • Have a discussion about both BIM as a business and BIM as a process and how they might coexist