AU Class
AU Class
class - AU

Virtual Design Porsche: Creating Next-Level Immersive Design Experience

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    User-centered interface design increasingly gains importance in modern mobility design to provide sophisticated experiences for the customer. Looking at advanced display technologies and the growing possibilities for human-machine interaction, Porsche wants to ensure a driver-centered and fully interactive product experience. Therefore, it is more important than ever to enable both designers and board members as well to get a highly realistic and fully immersive experience of their products in the early stages of the design process. Not only to integrate advanced technologies like augmented reality (AR) seamlessly into the design concept, but also to be able to explore which technologies can enhance the driver experience in which way. This class will give you an inside view into how Porsche is using VRED software to collaborate with other departments and provide new possibilities for UX/user-interface experiences in the early design process.

    Key Learnings

    • Get an inside view of the Porsche visualization and experience design process
    • See how Porsche uses VRED to create highly immersive design reviews
    • Discover the new possibilities that VRED offers for experiencing UX/UI concepts in the early virtual-car-design process
    • Discover how physical hardware models can be interconnected with early digital UX/UI design and visualization content