Autodesk University
Is That a Photograph?
Hands-on Lab    AV3276-L
Ramy Hanna
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Description

It is not enough to know how to create great 3D renderings. You have to make images that really sell, and to do that you need the knowledge of a photographer. This hands-on lab covers worthy architectural photography principals and explains how to apply them to 3D renderings using mental ray® in 3ds Max® 2014 software. In this lab, you learn how to translate good image composition, lighting, and staging to your renderings. We also discuss photographic phenomena such as vignetting, barrel distortion, glare, and other issues and describes how to fine-tune these photographic flaws to your advantage to create a rendering that really sells.

Key Learnings

  • List 4 rules of photography composition
  • Create 4 photographic phenomenon using 3ds Max
  • Apply the 3 principles of photography to renderings
  • Identify good renderings/photographs from bad ones

Speakers

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Ramy Hanna is the co-founder of Tiltpixel, a full service creative studio and a leader in architectural visualization. He has been in the arch-viz industry for the last decade creating architectural renderings and animations. He is familiar with various 3D software and a variety of rendering engines. He also dabbles in architectural photography and has had the privilege to win several design awards including AIA Design Awards. He has also spoken at several speaking engagements such as Autodesk University, RTC, and VisDay. Ramy is an online instructor for The Gnomon Workshop and Blackspectacles.com. Since 2009, he has been on the 3dsmax beta team providing input into the design of 3ds Max software. In 2003, he was involved in an animated short nominated at SIGGRAPH, and in 2006 his animated short played in AMC movie theatres nationwide.
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