Morgan Motor Company: Maximizing Workflow Efficiency
Lecture    MA7300-P
jonathan wells
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This class presents a case study of the evolution of the design process within a historically traditional company. We will cover how we use modern design and visualization technology to maximize design efficiency while integrating with traditional workflows. This class is led by Senior Designer Jon Wells and focuses on the project development of the critically acclaimed Morgan 3 Wheeler.

Key Learnings

  • Explain how visualization assets and processes can be extended to multiple functions of a company, including marketing and sales
  • Efficiently deploy sophisticated technologies in a low-volume production environment
  • Connect Autodesk® Alias®, Autodesk® Showcase®, and Autodesk® 3ds Max® software together in a design and visualization pipeline using the best capabilities of each application


 jonathan wells
jonathan wells
Biography 1st Class BA with Honors - Automotive Design Northern England (4years). Industry experience with TVR, Landrover. Full time position now held as Senior Designer at Morgan Motor Company. Significant contribution on Morgan LifeCar, Aero SuperSports, EvaGT concept and Morgan 3 Wheeler vehicle design projects. Largely responsible for all aspects of aesthetic and brand design for MMC, its products, vehicles and promotion.

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