Autodesk University
Lecture    BM7381
Hardware by the Numbers: What it takes to launch hardware products
Ben Einstein
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, Carsten Hochmuth
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Description

Hardware is hard' is a common phrase, but what does it actually mean? How does a team with a great idea for a new hardware product navigate the challenges of prototyping, sourcing, testing, validation, contract manufacturing, production scaling, distribution, logistics and retail. This presentation aims to capture some objective numbers on what it takes to start a scalable hardware business.

Key Learnings

  • What are the steps to build a hardware startup
  • What does it take to bring a new hardware product idea to market
  • How do you scale from prototype to production
  • What you need to think about when going to market with a new product

Speakers

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Ben Einstein is an experienced product designer and investor. Ben is currently the Managing Director of Bolt, an early-stage seed fund focused exclusively on hardware startups. In addition to seed capital, Bolt invests full-time staff, shop equipment, and extensive expertise with manufacturing and commercialization. Prior to starting Bolt, Ben ran Brainstream Design, a product design and development consultancy in Massachusetts. Ben has been directly responsible for bringing a long list of products to market covering diverse sectors including consumer electronics, high-performance audio, sporting goods and green energy.
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Carsten has over 25 years of experience in leadership roles in product management, marketing and business development, both in hardware and enterprise software companies. He works at Autodesk building the next generation of cloud applications for manufacturing.
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