Description
The way we visualise and tell stories has evolved from static 2D rendering, to real-time 3D, to AI. The underlying problem these technologies serve has never gone away; it has changed shape as the needs of the industry have evolved.
In this session you will hear from Lumion's Head of Product and explore the new ways of addressing, validating and building architectural solutions that are guided by customer feedback and experience.
As a live case study you will experience Project Compass, a brand new Lumion product being shown to the public for the first time at AU, which addresses an intrinsically important stage of the visual communication pipeline in your architecture portfolio. You will follow the whole journey, from ideation, identifying the problem, exploring the solution space, and most importantly validating the outcome with the wider industry.
Key Learnings
- Assess the value of a problem using the product framework of product-market fit
- Apply that framework to industry examples you might face in your own practice
- Validate how a defined problem evolves into a solution you can take to market
- Evaluate the solution space around your problems to develop market-ready solutions
Tags
Product | |
Industries | |
Topics |
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