Ntl4xGAptkUhw8jn4xMDoxOjBrO-I4W8
Creative Direction for (Smart) Dummies—Buying Your Way to Creativity and Innovation
Industry Talk    AE119271
Chris Cheung
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Description

You may not have a creative bone in your body, nor some great repressed talent. It doesn't matter; this can't stop you from orchestrating the most incredible feats of creativity and innovation. Now, more than ever, everyone needs to be that much more resourceful and able to combine great engineering with creative finesse to market distinctive and appealing products. Whether it's regarding aesthetics, user experience, functionality, or even branding, everyone needs a piece of this. This session is presented by someone who has lived off of the fruits of other people's creative labor. He will teach you his techniques and the tools he uses to produce awesome.

Key Learnings

  • Figure out your creative needs
  • Learn how to articulate those needs
  • Learn how to find, manage, and collaborate with the right talent
  • Understand what you get back and how to use it

Speakers

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Chris Cheung is the founder and executive director of Mighty Dynamo Inc. With more than 20 years of experience driving B2B and B2C products, Chris is a proven creative leader in technology, design, and the creative space. He'™s been a successful agent of change at organizations such as Alias, Autodesk, and The Foundry. As a speaker, he has hosted creative conferences worldwide, presented workshops at TED in Long Beach, and had 2 minutes of fame on Apple's Keynote stage in 2012. His current projects are a deliberate balance of strategic consulting, partnering on bootstrap projects, and in-house development of really shit, but totally awesome, ideas.
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