Kickstarter offers designers, makers, and engineers a unique opportunity to connect with an audience and raise funds to bring their products to life. We’ll hear from Julio Terra, director of Design and Technology Outreach, about best practices for crafting great campaigns and building community on Kickstarter. We'll explore the core steps involved in planning, building, and managing a Kickstarter campaign. We'll also discuss strategies for building community and press outreach in preparation for launch.
- Learn how to develop a plan for a Kickstarter campaign
- Learn how to create an outline for a campaign story
- Learn how to identify assets to bring a product to life
- Think strategically about community and press outreach
Julio Terra works closely with Kickstarter creators from the design and technology communities. He helps them plan, develop, and run campaigns to bring projects and products to life. Before Kickstarter, Terra worked as a producer of interactive installations at the LAB at Rockwell Group, explored creative applications of hardware technology at New York University’s Interactive Telecommunications Program, and managed digital marketing programs for IBM, Microsoft Corporation, and Sprint Corporation.