The Gameful World: Why Every Industry could be making games in the future?
Instructional Demo    ANZ15-ME06
Antony Reed
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That the games industry is huge, pervasive, influential, 'bigger than Hollywood', etc., are known and often regurgitated statements. This talk isn't about that. This talk focuses on today and tomorrow's worker and consumer. If games are so pervasive, what does today's business customer/employee expect from the technologies they are expected to use or purchase? If we look at the proposed changes to the global education system - kids learning to code at a primary school level and the use of games to explore complex issues - what will those future graduates expect of their workplaces? Is every industry going to be making games in the future?


Antony Reed
Antony is fast approaching his 25th year in the games industry. Working globally with some of the largest publishers in the world, Antony has been a marketing brain behind some of the biggest games franchises and has won a number of awards for his campaigns. Today, Antony is the CEO of the Game Developers' Association of Australia and is tasked with advocating the interests of the sector to government, education, financial and commercial institutions as well as heavily promoting Australian games development creativity, innovation and talent internationally.


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