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AU Class
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Corporate Design Challenges: Engaging Student Creativity and Problem-Solving

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    The disciplines of industrial design and engineering provide students with the opportunity to discover and cultivate their talents, whether they be practicing qualitative research techniques through social media or developing their skills using generative design. This discussion will provide an inside overview of the development of the Bay Area's annual design competition that engages students from varying colleges to provide real-world concepts and design solutions to some of the world’s most premier brands, ranging from Oru Kayak to Toyota Industries.

    Key Learnings

    • Learn about the relationship between corporate sponsored design challenges and student learning.
    • Better understand the disciplines of industrial and engineering design.
    • See how design students can incorporate quantitative and qualitative research methodologies.
    • Learn how Autodesk Fusion 360 and generative design can be used to engage students in design engineering.