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Corporate design challenges: engaging student creativity & problem solving

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    Description

    The disciplines of Industrial Design and Engineering provides students the opportunity to discover and cultivate their talents, whether it be practicing qualitative research techniques through social media or developing their skills using generative design. This discussion provides an inside overview in the development of the Bay Area's annual design competition that engages students from varying colleges to provide real-world concepts and design solutions to some of the world’s most premier brands, ranging from Oru Kayak to Toyota Industries.

    Key Learnings

    • Participants will be able to understand the relationship to corporate sponsored design challenges and student learning.
    • Participants will gain a better understanding of the disciplines of Industrial & Engineering Design.
    • Participants will see how design students can incorporate quantitative and qualitative research methodologies.
    • Participants will learn how Fusion 360 & generative design can be used to engage students in design engineering.

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