Theater Talk
Theater Talk
Theater Talk

Digitization of a Sustainable Automotive Design Studio

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Digitization of a Sustainable Automotive Design Studio  

Learn how new visualization tools can accelerate design processes and enable global collaboration



The teams at Rivian Motors introduced virtual reality (VR) into their automotive design and engineering process back in 2016. They used it for cross-team collaboration around the globe, so multi-functional teams could interact with shared product models. This enables electric vehicle design leaders like Trevor Greene to present a product virtually to audiences anywhere without the time and expense of shipping and managing physical prototypes. In this talk, Greene reveals how using VRED, Alias, and similar digital design tools has helped Rivian double their design iterations while saving more than $1 million in product development costs each year. They also reduced usage of materials like clay by 2.5 tons for each vehicle design. Importantly, it also opened up access to the distributed talent base that Rivian needs to deliver on the scale of their mission.   

About the speaker 

Trevor Greene is Lead Visualization Designer at Rivian Motors and part of the Vehicle Design Team in Irvine, California. He joined Rivian in 2015 as employee 24 and soon led the integration of VR and digital tools into the design process. He has assisted in the creation of the surfacing and visualization teams, which use technology to collaborate and conduct digital reviews over distance and across time zones to deliver better results faster and with significant savings. 

Related learning 

Ready to learn more about VR and the power of new digital workflows in manufacturing? Check out these related AU sessions: 

How Turn/Mill Machines and Fusion 360 Help Rivian Increase Throughput 

Matthew Yates and Josh Postell from Rivian share their production efficiency gains using turn/mill machines and how they put Fusion 360 to work to program the machines and complete multiple tasks at once.  

Visual Collaboration and Communication in Design and Manufacturing Using VRED 

Explore the importance of visual collaboration and communication, capitalizing on innovative technologies such as virtual reality (VR), augmented reality (AR), and high-end rendering, and learn how VRED integrates with these technologies to facilitate digital prototyping, remote collaboration, and streaming of design data. 

Speed Up Your Automotive Interior Design Workflows with Alias and Autodesk Fusion 360 

Florian Coenen and James Krenisky show how to go from concept modeling in Alias to Fusion 360 for detailed design, prototyping, and manufacturing cost estimation, and explain how this workflow can speed up your decision-making process for automotive interior parts.