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Is That Really a Rendering?
Lecture    VI5123
Ramy Hanna
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Description

It's not enough to know how to create striking 3D renderings; you have to make images that really sell. To effectively sell your renderings, you need the knowledge of a photographer. This class will introduce worthy architectural photography principles and show you how to apply them to 3D renderings. You will learn how to translate good image composition, lighting, and staging to your renderings. This class will also discuss photographic phenomena (such as vignetting, barrel distortion, and glare), and we will cover how to fine-tune these photographic flaws to your advantage to create compelling visualizations that really sell.

Key Learnings

  • Learn how to differentiate good renderings and photographs from bad ones
  • Discover the 3 principles of photography
  • Discover the 4 rules of photography composition
  • Discover at least 4 photographic phenomena and how they affect images

Speakers

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Ramy Hanna is an owner and 3D artist at Tiltpixel. He has been in the architectural visualization industry for more than a decade creating architectural renderings and animations. He is familiar with various 3D software systems and a variety of rendering engines. He also dabbles in architectural photography, and has had the privilege of winning several design awards, including SIGGRAPH, and American Institute of Architects Design awards. Hanna has also spoken at many speaking engagements, and is a member of the Autodesk University Advisory Council. He has been an online instructor for The Gnomon Workshop and Blackspectacles.com. Since 2009, he has been on the 3ds Max Beta Team providing input into the design of 3ds Max software. In 2006, one of his animated shorts played in AMC Theatres nationwide.
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