“Design thinking” has become a common business term in recent years. You may have heard it on one of your teams, or from a designer, marketer, or engineer. As an industrial designer, I am often asked about it. Many people are not familiar with industrial design, but they know design thinking is part of what we do. This class will be a hands-on introduction to design thinking. I will center it on a team-based, timed design challenge. There will be a project brief and teams will be selected at random. First, we will benchmark the specific industry and establish a target audience to investigate the business direction. The main section of this workshop will be to develop and present a product pitch for a specific product. Part of this event will be the critique of ideas. Please join me for this challenging exploration into the process of design thinking. Learning to work as a team under intense pressure is a skill you can take back with you from Autodesk University.
- Learn about design thinking
- Learn about team-based collaboration
- Participate in a constructive critique of ideas
- Learn about user-centered design
Jeff Smith, IDSA, is an industrial designer currently working for Autodesk as an Education Manager. With product design and development history, Smith brings this to a team supporting Fusion360 in higher education within the USA. Prior to Joining Autodesk, Smith worked for more than 20 years as design director of Reflex Design, Inc. A FL based consulting group serving a range of domestic and international clients. The diversity of products included Fitness Equipment, Medical, Industrial, Consumer and Kitchen products. Jeff also spent eight years as adjunct faculty at the Art Institute of Ft. Lauderdale. While there, Jeff taught Solidworks, Sketching, Product Design, Personal Watercraft Design and Design for manufacturing. In addition to work experience, Jeff also served as Chapter Chair for the IDSA’s Florida Chapter. Jeff earned a Bachelor’s degree from the Rochester Institute of Technology in Industrial design in addition to an Associates in Illustration.