Autodesk University
Industry Talk    AULON603
Breaking Boundaries with Generative Design in the Cycling Industry
Autodesk University
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This Industry Talk will discuss how generative design played a part in designing a seat for Martyn Ashton, a world champion mountain bike trials rider. Martyn suffered an accident in 2003 which meant he needed to adapt his mountain bike to ride again. Teaming up with the team at, a world-leading cycling accessory company, they were able to create a seat that Martyn was comfortable in and fixed to his bike in the position he needed. utilised generative design in this process to make sure the brackets were strong enough and light enough to suit the bike seat.

Key Learnings

  • Understand how generative design can be used in industry
  • Learn how used generative design to push the boundaries of what's possible



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