Additive processes can help you differentiate from the competition and reimagine your business
Additive manufacturing (AM), often known as 3D printing, has been around since the 1980s, but for decades it was prohibitively complex and expensive, a process explored only in well-funded research labs. Today, it’s creating new possibilities in manufacturing and Diana Verdugo of Formlabs shares three ways that AM is being used by companies large and small. Her first example, Commute, is a start-up using additive processes to rapidly and cost-effectively design, prototype, and produce small runs of charging stations for e-scooters, wheelchairs, and other micro-mobility vehicles. Next, she explains how Ashley Furniture is using additive for rapid tooling. Instead of outsourcing the job to vendors, they have trained warehouse employees to design and print jigs and fixtures whenever needed, reducing changeover times and shaving costs by 50%. Finally, she shares Hasbro’s embrace of mass customization. The toy giant is differentiating itself by offering a “selfie series,” which enables customers to scan their heads, then create a unique action figure with their face. With additive technology becoming increasingly affordable and accessible, Verdugo says, every manufacturer should be exploring how they can use it to create unique value in the marketplace.
About the speaker
Diana Verdugo leads partnerships and community at Formlabs. Her focus is on strategy in the digital design and manufacturing industry, growing the user community through digital and experiential activities, and increasing representation through DE&I strategies. Verdugo holds a degree in industrial and operations engineering from the University of Michigan, and an MBA from ESADE Business School in Barcelona.
Learn more about the possibilities for 3D printing with these AU sessions:
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