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News from AU
June 4, 2025

How to make the case to attend AU 2025

 

Ready to join us for a transformational experience at AU 2025 in Nashville? AU 2025 is all about connection, education, and inspiration to Design and Make the future. This year offers hands-on learning, insights from industry leaders tackling major challenges, and innovative strategies you can use to improve your team's work immediately. But before you register, you probably need to get your manager’s approval, right? 

 

To help with that conversation, we’ve pulled together a practical guide that highlights the value of attending AU 2025. You’ll find:

 

  • A customizable email template—tailored to your specific role and projects, highlighting the value you'll bring back to your team.

  • Cost estimator—use this to present a clear estimate of the total cost of attending AU 2025. Then, think about the ROI on that investment—the increased productivity, the reduced need for training your team, and the ability to get ahead of the curve on the changes that lie ahead. 

 

Check it out here!

 

Why attending AU 2025 matters

AU 2025 offers unparalleled opportunities for professional development, skill enhancement, and exposure to the latest innovations across the Design and Make industries. By attending, you'll:

 

  • Access 500+ expert-led sessions covering the latest in design technology, workflows, and industry trends

  • Network with thousands of peers and industry leaders from around the globe

  • Get hands-on experiences with new tools and technologies

  • Learn best practices that can be immediately implemented in your organization

 

Tips for success

  • Be specific about ROI—explain exactly how attending will benefit current projects and initiatives

  • Highlight the discounts for early registration—showing cost-consciousness demonstrates you're being strategic about the investment Booking early will give you access to the best pass pricing and discounted hotel rates for attendees. Hot tip: Visit the travel section of the Nashville FAQ for info on discounted flight options too.

  • Offer to share knowledge—commit to presenting what you learn to your team, maximizing the value of attending

  • Follow up thoughtfully—if your manager doesn't respond immediately, follow up with additional information or address any concerns

 

After approval: Maximizing your AU 2025 experience

Once you've secured approval, start planning to make the most of your AU experience:

 

  • Review the session catalog when it launches and create a personalized schedule

  • Identify specific challenges or questions you want to address

  • Connect with other attendees from your industry before the event

 

Remember, your AU experience doesn't end when the conference closes— the real value comes from implementing what you've learned and sharing those insights with your team.

 

We look forward to seeing you at AU 2025 in Nashville!