Lecture    ID7322-P
Configuring Morgan 3 Wheelers at the Geneva Motor Show using Autodesk VRED
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This session talks about Autodesk's collaboration with the oldest privately-owned car manufacturer, Morgan Motor Company, for the 84th Geneva International Motor Show. Morgan was looking for a way to showcase the extreme personalization they offer for the Morgan 3 Wheeler, and Autodesk was able to provide a 3D configurator based on Autodesk VRED to allow visiting customers to configure their dream car on Morgan's stand at the show. Morgan's configurator was the only one at the show with the ability to render high quality images in realtime based on a true 3D model, rather than relying on pre-rendered views of a finite set of configuration options. Members of the team involved in the project will talk about its inception, development and delivery, describing the unique value this technology solution provides to automotive manufacturers. The configurator will be available live for members of the audience to try out.

Key Learnings

  • Understand the capabilities of Autodesk VRED related to realtime automotive visualization
  • Learn best practices around model preparation for VRED and Gain knowledge about generating imagery for configurators.
  • Discover how VRED software data can be reused in configurators
  • Understand how a HTML5 was used to provide a UI for modifying configurations to VRED.



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