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Imagine, Design, Create book

Design book shows how designers, architects, and engineers are changing our world

At TED 2011, Autodesk launched a book celebrating the impact of design.

Featuring the work of dozens of leading designers, many of them TEDsters, Imagine Design Create tells stories of how technology is transforming design globally.

The book depicts how people are using fresh design approaches and new capabilities to solve problems, create opportunities, and improve the way we live and work.

Download the book

“Humans’ remarkable ability to form mental patterns about how the world might be is truly one of our species’ most astonishing abilities. We normally examine it in artificially small silos called invention or design or artistic imagination. But they are inextricably connected. Here’s a rare look at the thrilling bigger picture, starring many of the characters who have lit up the TED stage in recent years.”
—Chris Anderson, TED Curator

“I consider Imagine Design Create a powerful and potent statement about the expanding role of creativity and design. This work gives us a deeper understanding of the universal principles of design and how emerging technologies will further unlock, unleash, and reset the creative spirit. Tom Wujec is a master connector of people, trends, and technologies. This book is an important glimpse into the future state of design as the prime catalyst for a better tomorrow.”
—John Hoke, Chief Design Officer, NIKE

Hard copy and paperback versions of the book are available for purchase on

Download this PDF version of the first Autodesk design book to view on your computer or tablet device.

 Imagine Design Create

iPad: Download the pdf file to Safari, then export to iBooks, which allows for page- friendly viewing and storage.

Barnes & Noble Nook: Download the pdf to Nook and view.

Kindle: Not recommended for viewing on Kindle.

About the author
Tom Wujec is a Fellow at Autodesk, a world leader in 3D design, engineering, and entertainment software. As a recognized thought leader and award-winning innovator, Wujec works with the Fortune 500 to foster innovation practices at all stages, from strategic and business planning to the design and implementation of advanced digital design tools. He has worked on bringing several software applications to market, including SketchBook Pro and PortfolioWall, as well as Maya software, which won an Academy Award for its contribution to the film industry.

Wujec is a pioneer in business visualization, the emerging practice of using images, sketches, and data-driven infographics to help teams solve complex problems. His work has been featured in many international conferences, such as TED, PopTech, and the Fortune Innovation Summit.

Wujec is also the author of three books on creative thinking and is a highly sought-after international speaker, and delivers visually rich innovation keynotes, workshops, and knowledge maps. He has worked as a creative director, writer, and animator and has designed dozens of museum exhibits.

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